Finance · 08/19/2025
Shopee Expands Aggressively in Brazils Ecommerce Market
Shopee's monthly active users in Brazil surged by 30%, with logistics costs decreasing by 16%, as it rapidly closes the gap with Mercado Libre. By focusing on underserved markets, expanding digital financial services, and optimizing logistics efficiency, Shopee demonstrates strong growth potential in the Brazilian e-commerce market. However, intense competition may compress short-term profit margins. In the future, premium membership services are expected to be a new growth engine for Shopee in Brazil.
Finance · 08/19/2025
Amazon Sellers Gain Edge With Longtail Keywords Under New Title Rule
Amazon's new two-part title rule is being piloted in the 3C category, with some sellers already benefiting from increased traffic. The new rule divides the title into primary and secondary sections, facilitating mobile display and precise marketing. Small and medium-sized sellers should seize this opportunity to break through by leveraging long-tail keywords and continuously testing and optimizing their title strategies. This allows for improved visibility and targeted advertising within the Amazon marketplace, potentially leading to higher conversion rates.